Last updateSun, 20 May 2018 6am

Brand Bharat

brand bharat

Bharatha – A land of people who relish knowledge

India had a pride of place in the ancient and medieval world. This land was called Bharatha, Bha meaning light andRatha meaning ‘to relish’. Bharatha was the land of people who relished knowledge.

Indian Prosperity

The Indian literature, right from the Veda, to the Tamil Sangam literature, speak of India as a land of prosperity. These bodies of literature describe a civilization that was prosperous. They present a picture of a society that was rich in material, cultural and spiritual wealth. The economy of the land was thriving. There was wide spread trade. Arts and culture were patronized and well established.     The testimony to this prosperity is given by Marco Polo, a Venetian visitor to India in 1290 CE. He describes India in his writings as “the most prosperous of all, in the world he had seen.”

What gave India such a Brand Image of the most prosperous land, a sone ki chidiya?


Effects Of Colonization On Indian Thought

effects of

Having suffered the burden of two centuries of British occupation, India has, since Independence, tried to come to terms with the impact of that exotic presence perhaps diametrically opposed to her own temperament, culture and genius. If anything, this introspection has only intensified in recent years, as Western culture (if it deserves this noble name) aggressively spreads around the globe. But it stands to reason that for an effective “decolonization” to take place—even in order to find out whether and how far it is desirable—we should first take a hard look at the effects of this colonization, what traces it has left on the Indian mind and psyche, and how deep.

Historical Background

But first, an aside. I have only referred to the British occupation, not to the Muslim invasions, though they stretched over a much longer span of time and collided violently with Indian civilization. Yet, strangely, in spite of their ruthlessness, their proud and sustained use of violence to coerce or convert, India’s Muslim rulers never attempted to take possession of the Indian mind : in faithful obedience to Koranic injunctions, they simply tried to stamp it out. That they did not succeed is another story.


The Indian Media: An Hostile Force

the indian

Indian journalists must be held responsible in some degree for the slow progresses India has made in regaining her self-confidence, shattered by centuries of colonization. For Indian journalists are often the worst enemies of India and Indian culture, constantly harping at the negative sides of India, constantly ignoring the greatness of this country. They must also be the biggest Hindu-bashers in a nation where there are already so many Hindu bashers (Marxists, Muslims, Christians, politicians), having since Independence, made fun in the most belittling manner of Hindu culture. Finally, they must also be held to some extent responsible for the negative attitude that the western press has had since towards India. For towards whom but the Indian journalists will the newly arrived correspondent turn to understand this vast and difficult continent ?


Do Indian journalists suffer from an inferiority complex vis à vis the West ? Do they think theirs is a lesser democracy, afflicted with all the world's ills ? Does India's media look down upon its own country ? To a Westerner, it seems very much so. Indian journalists appear to enjoy India-bashing; nothing seems to find grace in their eyes: everything is rotten, the system, the government, the politicians, the bureaucracy. Nothing works, nothing is possible, everything is bleak, worthless, hopeless.


Decolonising The Indian Mind

Decolonising The Indian Mind

Foreign rulers redefined India’s economic, social and political landscape. As a result several misconceptions arose about the followers of Dharma for e.g. they are continuously criticized for the Dowry system and treatment of their women. But did you that –

  1. Dowry system is a result of socio-economic changes brought about by the British in undivided Punjab .
  2. In 1661 the islands of Bombay were given in dowry to King Charles II of England when he married Catherine de Braganza of Portugal.
  3. It was only in 1920 that women in the U.S. earned right to vote & contest.

However, women of India were accorded higher status long before. Some examples. The famous dialogue between Yajnavalkya and his wife Maitreyi and Gargi Vachaknavi show how enlightened (spiritual knowledge) the women intellectuals of that age were. In the recent past warriors like Rani of Jhansi & administrators like Ahilyabai Holkar (ruled over Indore from 1766 to 1795) have done womankind proud. 


Don’t Miss The Corruption In Our Everyday Life

Dont Miss The Corruption In Our Everyday Life

Indians are great people. Corruption was inflicted upon them by terror, but it is a disease that they can get rid of, provided they elect the right people.

Corruption is not only the 2G scam that percolates into everyday Indian life.

Cricket is an area where rottenness has set in. Eleven spoilt brats hog the limelight… and lose three out of five times. The recent IPL auction was a shameful affair televised nationally: players being sold off as if they were pieces of meat - and most not finding buyers, while a few were bought for absurd prices.

Cricket is also the destroyer of other sports. It monopolises the media and advertisement attention and, as result, India, an upcoming superpower, is ranked 145th in football, 232nd in basketball and is nowhere in the world. Compare this to China which, in less than 30 years, has come to dominate world sports.

Take ads. In the West, sportspersons usually advertise for sports goods. Here, Dhoni, a hero to millions of youths, will not only endorse Coca-Cola, which is harmful to health, but even whisky (under the guise of soda). Is that not a form of corruption?


Yoga Has A Religion And It Is Hinduism – Atanu Dey

yoga has a religion
“Yoga is a technique that was developed in India centuries ago, and belongs to Hinduism … in the sense that those who created it self-identified as Hindus … and [it] is preserved in the sacred scriptures of what is known as Hinduism. All of yoga’s ancient practitioners have been Hindus and only in modern times, have non-Hindus started using the technique. Practicing yoga does not make one a Hindu. But merely because non-Hindus or non-Indians can (and do) practice yoga does not alter the fact that yoga is a Hindu tradition.” – Dr Atanu Dey

My immediate response to the assertion that “Yoga has no religion” is a flat denial. Because I know Yoga, Yoga is a friend of mine and I can truthfully attest to the fact that Yoga does indeed have a religion. He’s a Hindu. Therefore anyone making the claim that Yoga has no religion is either ignorant or is a liar (maybe both) since it is categorically and emphatically false. Do I make myself clear?

Oh, they mean the practice of yoga, the set of physical and mental exercises that originated in India and is widely used across the world for improving physical and spiritual well-being? Well, well, then let me address that “Yoga has no religion” claim. Spoiler alert: it is a stupid, meaningless statement made by the congenitally ignorant demonstrating a mentally disabling but well-deserved inferiority complex.


Fundamental Error In The Thinking Of Pt Nehru - Deendayal Upadhyaya

fundamental error in the

The Merger of Nagar Haveli and Dadra into the Indian union is a move in the right direction. That the Government of India should have taken seven long years to make this simple decision only shows that mental state of indecisiveness of the rulers. What Sardar Patel could do within days in the case of Janagadh, Pandit Nehru has taken years to accomplish. Besides the inordinate delay, there is a basic difference towards the issue of liberating, and integrating, areas laying outside the pale of considered it the Government’s duty to actively work for their freedom and merger and he was his armoury to achieve his objective. Pandit Nehru it seems is not prepared to shoulder this responsibility.

Neither is he prepared to go to the lengths to which Sardar Patel went in the case of Hyderabad.

Apart from temperamental weaknesses and hesitancy, there is a fundamental error in the thinking of the Prime Minister. He thinks within the frame-work of the Government of India Act of 1935 or the India Independence Act of 1946. The Sovereignty of India accordingly is limited to the territories handed over to her by the Britisher and/or to States that join the dominion. In all other cases the people of the different areas are to be the architects of their fate and their future. If they desire to be independent, they must struggle.